Tris Hussey’s Lifestream

Tris Hussey’s Lifestream

Tris Hussey  //  Writer, photographer, educator, and Internet Rogue. I help people make sense of and manage social media and web 2.0.
Watch for my book Create Your Own Blog in January 2010!

Jan 4 / 10:46pm

A $1000 Apple Tablet will sell more eReaders

While it’s certainly possible that the WSJ decided “about $1,000″ was a good price to quote from analysts, there are at least as many people out there suggesting the device would be more like $600 – $800 — a price that would be much more attractive to consumers. With that in mind, and going along with my little thinking-out-loud-speculation here, I don’t think it’s impossible that Apple could have nudged WSJ towards the $1,000 predictors to temper expectations a bit.

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And there is a flip-side to all of this: Again, going along with my scenario, maybe Apple pointed towards the $1,000 price to set expectations very low in the weeks leading up to the event. That way, if they announce the device at $800, the public will erupt in applause, overjoyed that it’s not $1,000. Classic under promise, over deliver.

This is of course all just speculation, but I’m not so sure it’s that far out there. Certainly, I wouldn’t put any of the scenarios I laid out past Apple, which has a masterful hand when it comes to manipulating the media.

Okay the WSJ came out with a March ship date and something around a $1000 price tag. Regardless of whatever hemming and hawing is going on now, I'm looking at this news two ways.
One, at that price, chances are I'm not going to get one. Sure I'll drool over them, and wish I had one, but realistically, I'm not going to shuck out that kind of coin for an iTablet.
Two, this is going to sell a lot more "regular" eReaders like from Sony, Amazon, and whoever unveils something in the $200-400 price range at CES.
Which is awesome.
eReaders are just one part of the whole tablet continuum, and the more eBooks out there, the better I think.

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6 comments

Jan 04, 2010
Jon Strocel said...
It's amazing how everyone complains about the Kindle price, but will pay the $1000 to Apple. Although the iTablet should do a lot more. For me the big draw of the readers are the paper-like screens. It will be interesting to see what Apple is going to do in that regard.
Jan 04, 2010
Tris Hussey said...
Jon I think for once Apple might just do more for the whole area with a high price. I doubt an iTablet will use ePaper. For that...Sony Touch has my eye.
Jan 04, 2010
Jon Strocel said...
If Apple can solve the sharing problem with books, they might have a winner. iTunes Home Sharing perhaps?
Jan 04, 2010
Tris Hussey said...
That could work. What would be better is a more universal sharing option. But that coming from Apple is like Microsoft switching to Macs.
Jan 04, 2010
Jon Strocel said...
The universal sharing option will be ePub files on BitTorrent if the publishing industry doesn't make it real easy real fast.
Jan 04, 2010
Tris Hussey said...
That is very true. But I'd rather people buy my books.

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