Tris Hussey's Lifestream

As for whether Chris Brogan is less trustworthy as a result of his working with Sony, bollocks. Trust is about honesty and character demonstrated over time, and there is nothing here or anywhere to indicate that Chris was dishonest…. nor was he disloyal in that he owes no loyalty to Panasonic except respect and perhaps the friendships he might have with various people involved there.

There are plenty of people out there who are not trustworthy and who are disloyal, it would really be great to see more people telling those stories.

Is This Trust as a post title certainly works at getting attention, but it also serves to potentially harm Chris’ credibility.

I know both Chris-es here so consider me biased...

You know the bottom line is that you can't pay for milk or bread with blog comments. We all have to work hard to keep things together. I've been sponsored by companies to attend conferences and later accepted contracts from competitors. Why? Because sending me to a conference was a gig of it's own. Like: send me to Web 2.0 Expo and I'll live blog sessions, mention your sponsorship in the posts, and review your latest thing.

If a competitor likes what I did at the conference, well they can hire me too. Unethical is working for both at the same time and sharing secrets back and forth. Unethical is saying that you won't work for a competitor and then doing it.

Chris (Brogan) isn't being ethical, he's being a consultant.