Writer, photographer, educator, and Internet Rogue. I help people make sense of and manage social media and web 2.0.
Watch for my book Create Your Own Blog in January 2010!
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Archive
Social Media takes planning
When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in social media-enabled communications, I also believe that whenever a company decides to adopt new communications tools, they need to start with the basics of Marketing and Communications 101:
How do you plan out your company communications through social media?
You don't start new strategies or tactics without planning, so why would social media be different?
